Danielle de Valera

And now we come to …

ANOTHER WRITER’S JOURNEY or The Writing Game, as far as I’ve got: Chris Shaw

The writing

I was working in the UK as a locum pharmacist (2001-2002) with Rebecca, my newish wife. The idea was to spend some quality time with aging parents (94 and 92), earn some good money and travel around.

It was a stressful time, primarily because of the weekly change of location, staff and corporate rules. However, it was because of this stress that I was stimulated to write newsletters to friends back in OZ. On my return, I combined them and came up with 40,000 words! To someone who writes addresses on postcards in very large print to avoid having to write much text, this came as a ‘Damascus’ moment for me.

Something funny happened in bed one night, involving our three cats and, with Rebecca’s encouragement, I wrote about it. The premise was that, ‘I never let the truth stand in the way of a good story’! Encouraged by the pleasure of the writing process, I wrote twenty- five stories over about four years, which doesn’t sound much, but it was an infinite increase from my one postcard per decade.

I sent these off to Danielle, who encouraged me to ditch seven and self-publish the remaining eighteen, which became, It’s All Relative: stories to shorten your travel time.

The learning curve took off at that point and continues its exponential growth to this day. I’m still learning a craft that will entertain me for the years I have left — who knows, maybe I can increase the smiles on our planet by one or two.

Agents and Publishers

I didn’t even look for an agent or a publisher, (why do those words bring Dan Brown’s Angels and Demons to mind?) The impression I get from all the talk around me is that agents and large publishers have enjoyed success in a long, easy market, to the point where they have become very selective and picky. It reminds me of the stockbroking market, where those in the know prosper, and there are very few surprises.

However, e-books may well be their Global Financial Crisis! This whole book market is in a state of revolution, and since my Rebecca has bought an iPad, I get a better picture of where the trend is taking authors. The jury remains out and vacillating, however.

I decided to self-publish.

Self-publishing

I had a series of three editors who gave the general impression they would have preferred cutting the complete works of Shakespeare into its component letters, rather than editing my little tome. However, I found an enthusiastic printer who produced 200 copies for me. I now have about 5 left.

The marketing was a challenge, although I thought I knew something about that through my work in small business. The money I threw at the project was what they call in the property business, ‘overcapitalising’!

The book cover was professionally designed, and I was very happy with it. The same logo was on 5,000 bookmarks, a big banner for signings, and on the back window of my 4WD. Then I got really creative and paid a professional actor to read the book to a professional sound engineer who put it on two CDs. He had a contact in Brisbane that ‘did’ me 500, in cases with a slick or printed insert in each, and had the CDs themselves printed. All very gung ho and swisho!

During the self-publishing process, understanding the language of the various agencies involved, with ISBNs, CIPs, galleys, colour bleeding and so on became an exciting learning curve too. You have to be tough and committed to search for, learn and incorporate all this stuff! (J. K. Rowling’s mega-success in the face of extraordinary odds may well be the ‘carrot’ for many of us!)

Marketing and Promotion

My book launch taught me a valuable lesson, namely: ‘Go and get some professional help at public speaking’. Fifty years of ducking and diving to avoid getting up on my hind legs in front of more than two people had given me a sense of false security. My launch in a hired hall had booze and nibbles, a PA system, and about 80 people — mostly friends who came for the free booze. I sold a handful of books but it was yet another financial failure.  Nice to catch up, though!

I’ve had some signings, put the book/CDs into a couple of bookstores and on my website, but haven’t worked very hard at it, to be honest. My deep-down feeling is that it was an apprenticeship exercise — but hey, I enjoyed it.

Finally, I retired from my profession, and sloughed off the odd fifty hours a week of slavery. So I’ve had some time to myself — what a dead-set luxury that is, after 56 years! I’ve learnt to operate the washing machine, the vacuum cleaner and how to wash up; I now cook about 50% of the meals – duties I take seriously, since Rebecca is still running her library.

I took a 6-week course on Public Speaking and Communication Skills, run by a highly experienced lady with a critical eye, and survived that. I also joined Book Creators Circle, an organisation that caters for ‘a soft landing for anyone with a passion for books’. Their members include writers, editors, publishers, designers, printers and book binders, so there’s no lack of expertise when you need it. Through this medium, I played Master of Ceremonies at the last Book Expo and have led speakers at our monthly gatherings. So my course has paid off handsomely — yes, I know, but not financially!

From May to September 2010, I threw down 100,000 words of a novel that seemed to come from nowhere. I’ve had it looked at, and have been told that while there is romance and war, I would have to pick a genre and stick with it. It will be called My Chocolate Soldier, and I’m struggling with it still. There’s some lovely stuff in it (I hope you understand that), and I’m very pleased with it, but it needs better organisation for a flowing story. I’m attached to it in the same way a mother is attached to a less than pretty child. More learning!

Meanwhile, I carried out a promise to myself to write a book called Hey Guys! Here’s How You get More Nooki! It’s a serious attempt to teach men what women need and want from a relationship, not what men think women want — having been through divorce and depression and the Victoria Cross level of courage to marry again, I think I’m qualified. But wait, there’s more! Being a pharmacist working in community pharmacy for forty years in the exclusive company of women, also gave me an edge. Add to that our second marriage, ‘built’ by Rebecca and I, which has lasted for twenty years with no arguments, and no cross words. THAT is my qualification for this current book!

Conclusions

Looking back through the whole experience, I’d rate Writing 1 out of 10 for difficulty; Agents and Publishing are 4 and 3 respectively, and Marketing, the remaining 2 — and if that doesn’t make 10, I’ll stick to fiction. That’s my take, but every writer’s different.

Whatever else you do, keep writing. Keep entertaining, making laughter and tears, fear and joy, and giving and receiving insights.

And keep smiling!

                                                                                                            Chris Shaw

I'm the one in the middle - "See No Evil".

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