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Ah twitter, what a waste of time. It’s got to epitomise the worst of the social media – frivolous, banal, no use to anyone. Certainly not to a struggling writer like yourself.

Think again.

I’ve only been investigating social media for six weeks and twitter for two. What I’ve discovered might amaze you. While it’s true that twitter and Facebook have a lot of rubbish in them, twitter is also doing something else.

It’s broadcasting. In real time — assuming you have a phone that will take the app. I don’t have one at the moment, but after what I’ve seen in the last two weeks, I can see that, as a serious writer, just as I once had to have a computer rather than an electric typewriter, now I’m going to have to buy a phone that will take a twitter application.

For those of you as innocent as I was of twitter and how it works, the basis is this:

On twitter, you choose to Follow certain people. Other people may choose to Follow you. How did these followers find you? They found you on other social media sites. The tweets from the people you are following come up on your screen. Your tweets only appear on the screens of those who are following you.

I currently have 6 followers. Right. So what use could I possibly get out of twitter?

Twitter acts as a broadcaster. A recent survey, whose figures I can’t exactly remember, so puleese don’t quote me, said that 40% of twitter is banality; 30% is self-promotion and the rest is information — which, if you have chosen Who to Follow carefully is information that might be relevant to you. For example, last week, Pier 9, an Australian publishing house in the Murdoch empire, advertised that they were looking for an editor with 2-3 years experience in the trade.

As far as I know, THEY DIDN’T PUT THE AD IN THE NEWSPAPER, THEY PUT IT ON TWITTER.

Agents, publishers, editors are putting stuff out that might be relevant to you. And you can follow them.

Meanwhile, back in the jungle, you can broadcast your own stuff. Wot stuff? Well, recently I had a short story scheduled to be read out on BayFM, the radio station in Byron Bay. It’s not every day I get a story read out on radio, I wanted people to tune in and listen, so I tweeted this to my 6 followers.

You tweeted it to six followers! What possible use could that be to you? I mean to say, 6 people are going to hear about it this way, you’d have been better off texting them. Wrong. Because I was also a member of that powerful social media site Ecademy (the first on the scene in 1998, BTW, compared with Facebook’s 2004) I had been lucky enough to meet Sam Borrett, one of the highflyers there. I became one of his followers, and he graciously become one of mine. When I tweeted to 6 people, he retweeted my message to his followers who number around 5,000. Some of those followers have 20,000 followers.

Are you getting the picture now?

Working on the old six-degrees-of-separation theory, even if you’re not fortunate enough to have a powerful follower at first hand as I had, you can bet your boots that somewhere down the track, one of your followers’ followers has. If you’re thinking of putting out a book in the future, get onto twitter. When your time comes, you’ll have a following, who also have a following, who also have a following, and that’s how something can become viral.

Let’s suppose you don’t use twitter and you have a book coming out. You go for newspapers and a bit of radio if you’re lucky.

How many people do you think will hear about your book?

[More in a fortnight on the social media scene in general, and why, as a writer, you need to be in it.]

Follow me on twitter: http://twitter.com#!/de_valera

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