For those of you who might be wondering where I’ve been these last ten weeks, I’ve been investigating Indie publishing, particularly the publishing of Print on Demand (POD) books with CreateSpace, a subsidiary of Amazon. Those ten weeks have been most illuminating, and I thought I might share my discoveries with you. If you’ve already published a POD book, stop reading now, I won’t have anything new to tell you. If you haven’t, gird your loins, and read on.
For most writers, the journey into indie publishing follows a certain pattern. First, we have:
1. The Sylvan Glades of Writing the Novel, where the Wellsprings of Hope bubble to cheer the fiction writer on his/her way. The writer thinks the going is tough, but they ain’t seen nothing yet. Emerging from this glade, the writer who chooses to indie publish must traverse:
2. The Desert of the Last Copy-edit, a fearsome place littered with the bones of writers who didn’t know what they were doing with commas. Crawling out of this desert, writers encounter:
3. The Fork in the Track, where the writer must decide whether to do only an e book (much cheaper, and easier on the nerves), or to take their courage in hand and rapell into:
4. The Dizzying POD Chasm. Should the writer choose to do only an e book, Nos 6-10 will still apply, but they will, to some extent, avoid:
5. The Slough of Despond, where the writer realises that s/he must either format the print book themselves or pay someone else to do it. Even if they decide to pay someone, as I did, they will still have to traverse:
6. The Forest of Dread, where they must choose two categories for their novel. A great deal is riding on their choice, especially the novel’s findability. Having negotiated this forest, and there is no way around it, the writer comes to:
7. The Hill of Bewilderment, where s/he must choose seven keywords which Amazon buyers might (the operative word here is might) use to discover the writer’s novel — again, very important for the novel’s findability. After this, they arrive at:
8. The Lakes of Confusion, where they must set a price for their beloved novel and try to understand Amazon’s royalties system, e.g. a $9.99 price for a 250 page, standard-size paperback will yield the writer US $2.14. What happened to that 70% (or even 35%) we heard so much about? If, after this, the men in white haven’t taken our writer away, s/he must then cross:
9. The Bridge of Tears, where, if s/he is a non-US resident, s/he must attempt to prevent the US Internal Revenue from taking 30% of his or her earnings. To do this, she must do battle with monsters ITIN, W-7 and W-8 BEN, go on a quest for a Notary (cross his palm with silver) and also find the elusive Apostille, without which the writer will continue to pay the dreaded 30%. Finally, the writer comes to:
10. The Well of Disappointment, which s/he quaffs while contemplating the novel’s sales figures. If you think I’m being unnecessarily gloomy here, Mark Coker, founder and CEO of Smashwords says that, for most writers, the average number of e books sold per title is 100.
What does all this mean? In a nutshell it means that the average indie writer/producer of a POD book will be flat out getting their money back. There are hidden costs to producing a POD book that exist regardless of whether the newbie writer outsources, or designs the cover and interior themselves.
In the meantime, I’m camped on the Hill of Bewilderment, right next to the Lakes of Confusion, having taken over a week to negotiate the Forest of Dread with nothing but a hurricane lamp to guide me. While camping out and enjoying the sights, it occurred to me that I might be able to do some good by devoting one post to each of the steps I’ve described above, so that newbie writers will at least know what lies in store for them.
Forewarned is forearmed. So they say.
Danielle de Valera 